All of the protein. None of the sugar.

Breakfast, sorted

There's a lot of noise in the cereal aisle. Big promises, bright packaging, ingredients you can't pronounce. Steady Eddy's cuts through all of that — 18 grams of protein, no added sugar, every single morning.

Steady Eddy's Chocolate Mousse and Cinnamon Bun cereal boxes

The problem with your breakfast

Most cereals are
sugar bombs.

Pick up almost any cereal box and you'll find a wall of sugar hiding behind a health claim. Some popular brands pack the equivalent of multiple teaspoons of sugar into a single bowl. That's before you've even made it to 9am.

0.7g of
sugar

A spoon holding a small amount of sugar

1/6of a
teaspoon

0.7gof sugar

per bowl

That's the
same as

A quarter of a grape

1/4of a grape

An overflowing bowl of Steady Eddy's cereal
No artificial colours• No artificial flavours• No added sugar• No drama•
Eddy sprinting with a box of cereal and a splashing bowl

"Here's what's actually in the bowl."

The main event

18gof proteinper bowl

The whole point

No added
sugar

Keeps you going

High in
fibre

Free of the faff

Gluten free
Dairy free
Grain free

Pound for pound

The cost for
18g protein

How much do you need to spend — and eat — to hit the same 18 grams of protein? We did the maths.

Bowl of Steady Eddy's chocolate cereal Best value

You need to eat
50G

£0.61

Eleat

You need to eat
56G

£1.23

Surreal

You need to eat
50G

£1.04

Ufit

You need to eat
65.7G

£0.66

Cost per 18g of protein, based on published nutrition and typical retail pricing. Eddy keeps it cheap and keeps it steady.

Pick your
Eddy

Two flavours. Same 18 grams. Zero added sugar either way.

Flavour 01

Cinnamon
Bun

Warm. Spiced. Surprisingly not a bun.

Bowl of Cinnamon Bun cereal with flavour tag Steady Eddy's Cinnamon Bun cereal box

18g protein / No added sugar / High in fibre / Gluten free

Flavour 02

Chocolate
Mousse

Rich. Chocolatey. No mousse were harmed.

Bowl of Chocolate Mousse cereal with flavour tag Steady Eddy's Chocolate Mousse cereal box

18g protein / No added sugar / High in fibre / Gluten free

Meet Eddy

Eddy doesn't
skip breakfast

Eddy in a suit riding a shark, bowl held aloft

Eddy is not a wellness guru. He doesn't have a morning routine that takes three hours. He's not going to ask you to give anything up.

He just wakes up, eats a genuinely good bowl of cereal, and then does whatever he does — which, based on available evidence, includes skydiving, shark riding, juggling, and an impressive amount of weightlifting.

Steady Eddy's isn't trying to reinvent your morning. It's just here to make it better. High protein, low sugar, no drama — that's the deal, every single morning.

People seem
to like Eddy

We're not going to pretend otherwise.

★★★★★

"Finally a cereal that doesn't make me feel like I've eaten a birthday cake at 7am."
Jamie T.

★★★★★

"18g of protein. I genuinely didn't believe it until I looked at the box."
Rachel M.

★★★★★

"Eddy is my spirit animal."
Dan W.

★★★★★

"The chocolate one tastes like dessert. The box says otherwise. I've stopped asking questions."
Priya K.

★★★★★

"My kids think it's a treat. My protein tracker thinks I'm an athlete. Everyone wins."
Marcus L.

★★★★★

"Cinnamon Bun at 7am, no sugar crash at 11. That's the whole review."
Sophie H.
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